LAPSED CUSTOMER TEXTS Five messages for people you worked for 6 to 12 months ago and have not heard from since. Free, from the people building zapyo.app WHEN TO SEND ------------------------------------------------------------------- The next time you are about to advertise because the schedule looks thin, work this list first. Same trigger you already have, pointed at names you have already worked for. Quiet weeks are usually just the normal spacing of your own repeat work coming back around, so an ad buys a stranger in exactly the week your warm demand was going to show up on its own. Two or three messages a day when you are quiet. Not fifty at once. THE RULES THESE FOLLOW ------------------------------------------------------------------- 1. Name the job and the month. That is the proof you are a person who stood in their house, not a list they landed on. 2. Say you have room in the next two weeks. It gives the message a reason to exist today. 3. Ask if anything is on their list. One question, easy to answer. 4. No offer, no discount, no "just checking in". A discount turns a reminder into a sales pitch and invites a no. 5. Boring and specific beats warm and general. If it could have been sent to a hundred people, it reads like it was. Nobody decides you are unreachable because you were busy. They decide it because you went quiet and never came back. 1. AFTER A BUILD (deck, fence, patio) ------------------------------------------------------------------- Hi Dana, it's Mike from Redline Carpentry. I built your back deck in April. I have room in the next two weeks and wanted to ask if anything else on the house is on your list. No rush either way. Why it works: the thing you built is visible every day and it has neighbours. Stain, steps, a gate, gutters. Something next to your work has aged since you left. 2. THE JOB THAT ENDED ON A PUNCH LIST ------------------------------------------------------------------- Hi Tom, Mike from Redline. We finished your kitchen in October and I know we left the pantry door and the trim by the window unfinished. I have a couple of open days in the next two weeks. Want me to come close those out? Why it works: you are not asking for new work, you are offering to finish something they have been looking at for months. Almost nobody says no, and the punch list visit is where the next job gets mentioned. 3. THE RENTAL OWNER ------------------------------------------------------------------- Hi Sam, Mike from Redline. I did the turnover on Unit 4 at Cedar Street last spring. I have room in the next two weeks if any of the other units need work before your next tenant. Why it works: one property owner is not one customer, they are a building. They think in vacancies, so give them a date they can plan a turnover around. 4. THE SEASONAL CUSTOMER ------------------------------------------------------------------- Hi Erin, Mike from Redline. I cleaned your gutters last September, so you are about due again. I am booking the next two weeks now. Want me to put you down? Why it works: the calendar does the asking. Send it two to three weeks before the season they will remember, not during it, when you are already buried. 5. UNIVERSAL (any trade, any job) ------------------------------------------------------------------- Hi [name], it's [your name] from [business]. I did [the job] for you back in [month]. I have room in the next couple of weeks and figured I would ask whether anything is on your list. If not, no problem at all. Why it works: it is the whole pattern in four lines. Job, month, opening, question, easy exit. A HOMEOWNER DOES NOT KEEP A MAINTENANCE LIST. YOU ARE THEIR MAINTENANCE LIST. They are not calling because nothing reminded them. More free templates: https://zapyo.app/en/free/